When I first saw the new styles and models rolled out by Wacoal-America, I will admit, I was a bit confused. However, that was because it was so innovative that I needed a moment to absorb the change and the vision behind it. Then it hit me, Wacoal is breaking free of traditional marketing rules to re-define itself for the contemporary woman.
In retrospect, the seeds of change were planted a few years back when Wacoal launched the comfort bras with hidden wires made from the softest of fabrics and changed the way under garments are viewed. Its mission to re-write the rules on what defines beauty and how to present it, while it honors the extraordinary in innovation, has taken the lingerie market by storm.
By taking advantage of the strength of combined differences from multi-faceted, diverse women, they have propelled their new designs to best-selling status worldwide. The extraordinarily soft, almost weightless fabrics adapt to the movement of the body, flowing beautifully over every body type.
Some of the latest styles include the amazing new lightweight, front-close, supportive racerback bra, Soft Embrace, along with the Flawless Comfort bras, have soared in popularity this spring-summer, 2019 with five-star reviews everywhere. And, the irresistibly super soft, supple fabric and supportive design make Wacoal's Perfect Primer bras ideal for everyday wear. These amazing bras offer both underwire and full wire free coverage with extra support from the double layer construction, wide straps and a base like band at the bottom.
The entire Wacoal-America range with some styles available in a variety of fashion colors is delighting women of every age. I can personally vouch for this as I personally own and love several of the incredible comfort and modern look of these new and revolutionary Wacoal designs!